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About TaptoHello

TaptoHello is a pioneering social commerce platform for fashion sellers, designed to boost sales across social media. With HelloStore, a no-code web store, and HelloMall, India’s largest social seller-driven fashion marketplace, we simplify the shopping experience and enhance engagement for fashion social sellers and buyers alike.

Our Vision

To redefine the future of fashion commerce by seamlessly integrating social selling with technology through HelloStore and HelloMall. Our vision is to empower fashion social sellers with innovative tools and create a dynamic marketplace where buyers can discover and engage with diverse, high-quality fashion products, driving growth and transforming the way fashion is bought and sold.



Our Values

We firmly believe in three core values that are deeply woven into our company's culture and operations. These values serve as our guiding principles and enable us to excel in competitive and dynamic markets:

Innovation: : Innovation is at the core of everything we do. It entails constantly exploring new ideas, technologies, and approaches to solve problems and create value. By fostering a culture of innovation, TaptoHello stays ahead in meeting the evolving needs of our customers and devising creative solutions to complex challenges.

Customer-Centricity: Placing our customers at the forefront is a fundamental principle that threads through all our actions. It involves actively listening to customer feedback, comprehending their needs, and developing products and services that genuinely cater to those needs. Our customer-centric approach builds trust, fosters loyalty, and nurtures long-term relationships with our clients.

Agility: We recognize that we operate in a fast-paced environment where change is constant. Agility as a value means our ability to swiftly adapt to market shifts, emerging technologies, and evolving customer preferences. This agility empowers us to seize opportunities and effectively overcome challenges.

These values form the cornerstone of TaptoHello's identity and drive our commitment to excellence



Our Motivation

Driven by the rapid growth of the social commerce category, which is projected to reach $55 billion in India within the next six years, TaptoHello is committed to revolutionizing the way people buy and sell fashion online. Our mission is to simplify and enhance the social selling experience, empowering sellers to reach new heights and providing buyers with unparalleled choices. We believe in the power of social connections to transform commerce, and we are dedicated to making this vision a reality.

About the Founder

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Meet Bhaskar Dangda, a trailblazer known for his creative thinking and commitment to changing the norm. He loves coming up with new ideas and breaking the rules to explore new territories. He strongly believes in putting customers first.

Bhaskar has worked with brands like Amazon Prime Video, Disney+ Hotstar, Idea Cellular, and Lava International. He has a strong record of leading and making successful business plans and marketing strategies. He has experience in various areas like Telecommunications, Smartphones, and Over-The-Top (OTT) services.

His influence as a thought leader has played a key role in the growth of small-screen technology. He's been part of important moments in smartphone and internet development. His roles in events like launching GSM services and introducing 3G data services showcase his impact. He's also been part of creating homegrown smartphone brands and rolling out OTT Ad-Supported Video On Demand (AVOD) and Transactional Video On Demand (TVOD) platforms.

His influence as a thought leader has played a key role in the growth of small-screen technology. He's been part of important moments in smartphone and internet development. His roles in events like launching GSM services and introducing 3G data services showcase his impact. He's also been part of creating homegrown smartphone brands and rolling out OTT Ad-Supported Video On Demand (AVOD) and Transactional Video On Demand (TVOD) platforms.

Bhaskar's curiosity knows no bounds. He's always looking for inspiration from different places. He's skilled in Marketing, Go-To-Market strategies, Customer Acquisition, and more, in the fields of Telco, OEM, and OTT.


He sets high standards for himself and others, encouraging big thinking. Bhaskar is an alumnus of Manipal Institute of Communication (MAHE) and IIM Calcutta.
In short, Bhaskar Dangda is a leader who mixes innovation, strategy, and commitment to excellence. Beyond work, he loves fitness and water sports, showing his zest for life.

Raana is an Enterprise and SMB sales leader with 19 years of extensive experience across IT Services and Solutions, Retail Tech, Omni Channel Commerce, and Fintech sectors.

His career began at Standard Chartered Bank and Citibank, contributing to their Retail Banking sales and HNI banking acquisition teams. In 2007, he co-founded Sapple Systems, where he managed sales and client relationships, leading to industry recognition, including NASSCOM and Deloitte accolades.

In 2012, Raana played a key role in launching a SaaS venture, collaborating with Sans Pareil Connect Pvt Ltd. He later joined Capillary Technologies in 2016, overseeing the India geo for Martjack, an eCommerce Cloud Platform, managing key client engagements with large retail brands, gaining exposure to Retail Tech, Loyalty Solutions, and Omni Channel commerce solutions.

Raana furthered his expertise in Fintech through roles at Razorpay Software (as Head of Key Accounts Management) and Paytm Payments (as Vice President and National Sales Head for their BFSI business) before joining TaptoHello as Co-Founder & CBO. His focus at TaptoHello is on crafting GTM strategies, driving client acquisition, and fostering business growth.

Co-Founder - CBO

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